I met Cindy in the spring/summer of 2009 when she was in the middle of working on her first book, Girlfriends 2.0 We talked about her experiences and what she wanted to communicate through her book, her website, her speaking & consulting, and how to present that all through the things that would be out there in the public representing her –
- her business card
- website
- social media presence
- trade show & speaking materials, etc.
We worked with her book designer to match-up that look and feel, as well, with everything else I was going to be working on. And that all turned out great for that time period. In 2011, Cindy came to me with a brand new challenge: Keep the essence of her logo / branding, but create a new look for the website that would allow her to expand beyond her book to the new services she would offer under her concept of SOCIALVENTION. So this is a website that I designed, and then re-designed. Pretty interesting challenge, and I think it turned out well.